broification

English

Alternative forms

  • bro-ification

Etymology

From bro +‎ -ification.

Noun

broification (uncountable)

  1. (slang) The process of someone or something becoming aligned with bro culture.
    • 2024 October 4, Nitasha Tiku, Naomi Nix, “Inside the bro-ification of Mark Zuckerberg”, in The Washington Post‎[1]:
      Printing ancient battle cries on Italian cotton may be an innocuous flex, but it’s part of a transformation that has quietly remade [Mark] Zuckerberg’s public image, attracting the same generation of start-up guys who once idolized Elon Musk. [see title]
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