gotrocks

English

Etymology

From got +‎ rocks (“money”), influenced by Rockefeller.

Noun

gotrocks (plural gotrocks)

  1. (US slang) A rich person.
    • 1987 October, Timothy Kalich, “Marketing: What's in a Smell?”, in The Atlantic‎[1], →ISSN, archived from the original on 1 February 2023:
      The market for prestige perfumes is pretty much restricted to what industry economists call “gotrocks ladies”—women in households with annual incomes over $40,000 and who are over forty but still young enough to have a sense of smell (Elizabeth Taylor, for instance). […] But many affluent Baby Boom women, who are about to meet these demographic criteria, do not fit the classic gotrocks-lady mold. […] Meanwhile the current group of gotrocks ladies is not getting any younger.

Further reading

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